


Would you wear a t-shirt that said “Make Cocktails, Not War”?
When the question came through my inbox from a local PR guy, I thought about it. T-shirts aren’t as much of a fashion statement for me as they once were, and because I’m a parent of teens, I monitor anything that mentions alcohol. Still, the phrase seemed cute.
Then I got a letter from a group of concerned women at the About Women & Media Project at the Women’s Educational Center in Cambridge. Apparently, the company that is offering those semi-cute t-shirt statements is responsible for widespread advertising that offends some women. It looks something like this:
Similar “fembot” images apparently adorn Boston bus stops, and the 32 women who signed the letter are bothered by the misogyny and objectification they see in it.
“By stooping so low to generate income for the Greater Boston area you are actually degrading the quality of life here and creating a hostile environment for girls and women,” the letter reads. “This makes the pretentious signs sprinkled around Cambridge declaring it a ‘domestic violence free zone’ even more ironic; as we know that crimes against women and girls continue as usual. While we hear of a rise in sexual assaults and molestations of girls and women using public transportation, the City is soliciting and hosting an ad that contributes to creating a dehumanized, sexualized image of women.”
Ever since thatcoolbroad started the hot thread about fashion magazines, I’ve been ruminating about images of women. It seems to me that the Women’s Educational Center letter makes a good point: we are at least subconsciously consuming these images. Whether a person acts on that – or what else happens to it when it enters a person’s subconscious – is a matter for serious debate.
Suddenly, the cute t-shirts don’t seem so harmless anymore.
[EDITED TO INCLUDE: Just saw this amazing interview on salon.com
with the author of The Lolita Effect about images of women in media and how the mixed messages of “look hot” and “don’t be a slut” mess with young women’s minds. A MUST READ! www.salon.com/mwt/feature/2008/05/20/lolita_effect/index.html]
| skirtgirl6982 | I'm always so humored by
Posted Wed, 05/21/2008 - 14:53
I'm always so humored by your fun and intriguing blogs. Your blog for today was right on point!! After reading about how Svedka has been advertising I decided to do a little research of my own. Did you know that Boston is one of only two major public transit systems that explicitly allow alcohol ads! To me that just seems crazy, especially when the alcohol advertising only accounts for 0.1% of the MBTA's total revenue. There is actually a website you can go to that will send a message to the MBTA General Manager asking to change its advertising policy and stop taking such demeaning ads! It's worth a try!
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| alison skirtboston | Rock on!
Posted Wed, 05/21/2008 - 14:58
Hey, I think you did more research and educating in your 150-word comment than I did in that big honkin' post. THANK YOU! Ever since I started watching that gruesome TV show "Trauma" (a reality show about emergency rooms) alcohol drinking and advertising suddenly doesn't seem that sexy to me anymore...
here's the link to send the MBTA a comment on the ads and/or the policy of accepting alcohol ads for public consumption (as it were): http://mbta.com/customer_support/feedback/.
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| skirtgirl6982 | MBTA petition link
Posted Wed, 05/21/2008 - 15:22
Also, this is the link if you want to send a message to the MBTA General Manager asking to change the policy! http://salsa.democracyinaction.org/o/621/t/734/campaign.jsp?campaign_KEY...
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